Free SWINC checkup · 8 questions

Marketing & Revenue Growth

Evaluate whether your marketing reliably creates and converts profitable demand. Your result is calculated only after your submission is saved.

1.How clearly is your ideal customer defined?

Not defined Broadly described Specific by need and value Validated with performance data

2.How differentiated is your offer from competitors?

Hard to explain Mostly price or service based Clear advantages Distinct, tested positioning

3.How consistently do qualified leads enter your pipeline?

Not yet Occasionally Usually Consistently and measured

4.How accurately do you track where leads and sales originate?

Not tracked Tracked informally Tracked by major channel Tracked through revenue

5.How disciplined is your lead follow-up?

Ad hoc Some reminders Documented cadence Automated, assigned, and measured

6.How well do your website and campaigns convert visitors?

Unknown Some inquiries Conversion rates tracked Continuously tested and improved

7.How often do you market to past customers?

Not yet Occasionally Usually Consistently and measured

8.How confidently can you state marketing return on investment?

Cannot estimate Use rough estimates Track campaign cost and leads Track cost through booked revenue

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